Operational Management Issues for Services Essay

Operational Management Issues for Services - Essay Example The organisation generally offers next day gift delivery service throughout the United Kingdom and also in the overseas business market. However, in recent times, new market players have considerably entered into the business market of Pinnacle due to increased market competition and thus the organisation is quite concerned to reconsider its superior market position. The chief vision of Pinnacle is to remain as the topmost brand as well as the first choice of gift delivery service for the customers. In this particular paper, a comprehensive analysis regarding the business operations that are performed by Pinnacle in relation to the business goals as well as the levels of customer service of the organisation will be taken into concern. Moreover, certain alternatives that might enhance the business operations of Pinnacle, suggestion of suitable options along with covering implementation issues and depicting appropriate recommendations for Pinnacle will also be addressed. A Critical Rev iew of the Business Operations of Pinnacle The crucial business function of Pinnacle is generally associated with offering gift delivery service throughout the UK and also in the overseas regions. The majority of the sales of the organisation usually arrive from next day gift delivery service. ... In this context, all the orders of the organisation are delivered by the respective outlets or stores. The retail outlets or the stores are independently owned and perform the business transactions under Pinnacle brand name. From the perspective of the business operations in relation to order distribution and processing, Pinnacle places its business orders from one shop to other shop within the UK. In order to place its business orders in the overseas regions, the organisation executes this sort of business operation through its established mode of central operation. In terms of performing direct sales, the organisation fundamentally conducts its direct sales through a nationally advertised free contact number, online sales through making use of the website of Pinnacle and direct mailing responses that come over phone. It has been viewed that the main business operational systems of Pinnacle include paper based system for taking business orders from the customers by contacting them d irectly over telephone and PDQ (credit card swipe) machines for the purpose of effectively processing all credit card related payments. Furthermore, the other chief operational systems of Pinnacle include the website of the organisation for performing online sales and an outdated Automated Call Distribution System for directing the calls of the customers in relation to the placement of the business orders of the organisation. In this context, Pinnacle should introduce a unique or innovative Automated Call Distribution System that can direct more customer calls and thus ultimately can raise the business orders of the organisation by a significant level. On the basis of the flow chart, in relation to the business objectives along with the level of the